{"product_id":"superior-motioncam-hd-phod-jeweller-pir-detector-with-camera-118275-309-bl1","title":"Superior MotionCam HD (PhOD) Jeweller, PIR Detector with Camera 118275.309.BL1","description":"\u003cp\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAjax Superior MotionCam HD (PhOD) Jeweller: wireless indoor PIR motion detector with built‑in camera for photo verification (photo‑by‑alarm, on‑demand, schedule and scenario).\u003c\/li\u003e\n\u003cli\u003eUses Jeweller for alarms\/events and Wings\/TurboWings for secure photo transfer; supports HD and HDR photos with IR illumination for low‑light shots.\u003c\/li\u003e\n\u003cli\u003eDesigned for professional installations (Superior line) with enhanced mechanical features and higher compliance expectations; confirm exact certifications with Ajax partner resources.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhy customers choose this product\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePhoto verification reduces false dispatches and improves incident assessment for installers and monitoring stations.\u003c\/li\u003e\n\u003cli\u003eFlexible photo modes (alarm, demand, schedule, scenario) and adjustable resolution balance verification quality against transmission time and battery life.\u003c\/li\u003e\n\u003cli\u003eLarge radio range (open space) and pet immunity keep nuisance alarms low when installed correctly.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eImportant pricing note — action required\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe cost price provided (108.6) has no currency attached: I cannot determine whether that is GBP, EUR, USD or another currency from the data supplied — please confirm the currency.\u003c\/li\u003e\n\u003cli\u003eAlso confirm whether you require the recommended RRP to be VAT\/sales‑tax inclusive or ex‑VAT. My suggested_price (139.99) above is a numeric value in the same currency as your cost price and was used as an example (see calculations below) — it does not imply currency by itself.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePricing guidance (example, if cost = 108.60 in GBP and RRP ex‑VAT)\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMinimum to achieve 16% gross margin: £108.60 ÷ 0.84 ≈ £129.29 (round to £129.99).\u003c\/li\u003e\n\u003cli\u003eSuggested competitive RRP used here: £139.99 — gives ≈22.4% gross margin and sits within observed UK reseller ranges (~£133–£146).\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you confirm currency and VAT preference I will recalc final RRPs (ex‑VAT and VAT‑inclusive tiers) and update the listing copy accordingly.\u003c\/p\u003e","brand":"Dynamic CCTV New","offers":[{"title":"-","offer_id":56594113167733,"sku":"Ajax Superior MotionCam HD (PhOD) Jeweller Black - 118275.309.BL1","price":116.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/1216\/0612\/files\/ITM005425_1.png?v=1768245031","url":"https:\/\/wmestore.co.uk\/products\/superior-motioncam-hd-phod-jeweller-pir-detector-with-camera-118275-309-bl1","provider":"WME","version":"1.0","type":"link"}